Google Hustle Academy Bootcamp Program 2025: Full Application Guide for African SMEs
The Google Hustle Academy Bootcamp 2025 is now open for applications. This edition includes the Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP) – a major initiative designed to strengthen small and medium-sized enterprises (SMEs) across Africa by providing practical digital, AI, and business skills.
ADIEP, powered by Google Hustle Academy, aims to support 7,500 SMEs with free, high-impact training sessions delivered in English, French, Arabic, and Portuguese to ensure broad accessibility.
This guide provides complete details on eligibility, benefits, training modules, and how to apply.
Overview of the Google Hustle Academy Bootcamp 2025
The 2025 Google Hustle Academy Bootcamp is a free, intensive 1-day virtual training program created to help entrepreneurs scale their businesses using digital tools, AI, and cloud technologies. Participants will learn practical strategies to accelerate business growth, improve operations, and expand into regional and international markets.
The AfCFTA Digital Inclusion and Entrepreneurship Programme complements this by offering structured learning across three major modules:
Core Training Modules
1. Cross-Border Digital Trade
Developed with the AfCFTA Secretariat, this module helps entrepreneurs:
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Identify new African markets
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Understand cross-border policies
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Manage logistics, shipping, and digital payments
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Adapt products for regional expansion
2. Cloud for Small Businesses
Participants learn how to use:
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Google Workspace for collaboration
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Google Cloud tools to improve efficiency
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Cloud-based systems for data security and cost reduction
3. AI for Productivity
This module teaches business owners how to use AI tools such as Google Gemini to:
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Automate daily tasks
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Create marketing content
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Analyze customer behaviour
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Improve overall productivity
Eligibility Requirements for the Google Hustle Academy Bootcamp 2025
To qualify for the Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme, applicants must meet the following criteria:
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Must be an SME operating in one of the selected AfCFTA member states
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Business must have been active for at least six months
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Open to entrepreneurs in:
Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, and Morocco -
Willing to attend the 1-day virtual training
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Ability to participate in online workshops and mentoring sessions
Training will run in 25 cohorts from November 2025 to June 2026.
Benefits of the Google Hustle Academy Bootcamp 2025
Participants in the 2025 bootcamp enjoy a range of benefits aimed at boosting business capacity:
Key Benefits
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Free access to expert-led training sessions
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Skill-building in AI, cloud technology, and digital business tools
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Insights into cross-border trade under the AfCFTA framework
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Networking with entrepreneurs from across Africa
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Personalised mentoring for real business challenges
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Practical growth strategies to strengthen marketing, operations, and productivity
The program is completely free and fully supported by Google.
Google Hustle Academy Bootcamp Abstract
Host: Google
Locations: Nigeria, Kenya, South Africa (virtual participation allowed)
Category: Training Program
Benefits: Full Sponsorship, Mentorship, Training Support
Eligibility: African SMEs
Deadline: Not Specified
What You Will Learn During the Bootcamp
Live Virtual Workshops
Participants receive hands-on, instructor-led sessions covering AI, Cloud, business expansion, and digital strategies.
Peer Networking & Collaboration
Entrepreneurs get the opportunity to share insights, exchange ideas, and build long-term business connections.
Mentorship Sessions
Google-certified mentors offer one-on-one support to help participants solve real-world business challenges and apply new skills immediately.
How to Apply for the Google Hustle Academy Bootcamp Program 2025
Interested entrepreneurs can apply by following these steps:
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Review all the eligibility criteria carefully.
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Click the application button provided on the program website.
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Complete the online Google application form with accurate business details.
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Submit your application and wait for confirmation.
Deadline: Not Specified.
Good luck!
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